Blog

All inbound marketing, all the time.

Monthly Archives: October 2013

Dear Web Font Providers

Posted on Oct 07, 2013 in

When you buy something, I bet you want it to work. Heck, even if you use something for free — maybe borrowed from a friend — I bet you want it to work. No one prefers hiking boots that are too tight (or too loose), a car that shimmies when you drive faster than 40 miles an hour, or a kitchen knife that can’t cut a tomato. And Web designers don’t prefer fonts that don’t fit a project, fall apart in different browsers or can’t be used in a mock-up. View Detail

FinalBradleyPrototype_500_mini

How Your Product Can Benefit From User Feedback

Posted on Oct 05, 2013 in

Like many great ideas, ours was born of a problem. When I was a graduate student at MIT, I sat next to a classmate who is visually impaired. He would whisper to me to ask the time, even though he wore a watch — which prompted me to wonder how the blind tell time. I later learned from my classmate that he had a talking watch that announced the time out loud when he pressed a button, but he rarely used it in public because he found it disruptive and embarrassing. After that conversation with my classmate, I went home and Googled “watch for the blind”. I couldn’t believe what I saw. View Detail

Powerful Workflow Tips, Tools And Tricks For Web Designers

Posted on in

Designing and developing can be time-consuming, especially when the project involves a new challenge, putting the team or freelancer into unknown territory. Moreover, time is a key factor in productivity. Working efficiently enables us to deliver better value at a competitive price. However, some steps can be repeated for every project. These are steps we know and should make as quick as possible in order to have more freedom to experiment with new solutions. View Detail

The Ten Commandments Of Efficient Design In Axure

Posted on in

Axure is a powerful tool for creating software prototypes quickly. Getting started with it is really easy; however, therein lies a danger. The tool is so intuitive that many users can be productive without undergoing any formal training. What they might not be aware of is that they probably aren’t using Axure optimally. In my experience as a UX designer, I seldom draw a page and get it right the first time. Most of the time, I go through five to ten iterations. When your UX design is used as the blueprint of an agile project, you might need to keep the entire project up to date with the scope of development. Sometimes these changes will affect a dozen or more other pages. It is at these times when some of the less evident features of Axure can become huge time-savers. View Detail